hangoutjo

a local discovery app for Amman’s youth, designed during a Product Design Fellowship using design thinking to help people find experiences based on their interests and moods.

00

problem

Locals in Amman feel disconnected from city life due to limited visibility of events, poor planning tools, and a mismatch between their personal preferences and what is promoted.

solution

A mood + interest-based mobile app that makes it easier for locals to find fun things to do, plan outings with friends, and uncover hidden gems around the city.

impact

The solution re-engages locals with their city, reduces planning stress, and makes exploring Amman feel exciting, effortless, and meaningful.

takeaway

Talking to real users reshaped my assumptions; boredom wasn’t the issue, it was how people connect to the city.

.hypothesis

Many young people in Amman feel that the city is boring, lacking engaging activities and social spaces where they can genuinely connect with others.

This affects their mental well-being, sense of belonging, and motivation to stay and build a life in the city.

year

2021

year

2021

year

2021

year

2021

Key Activites

User Research, Concept Development, Visual Design

Key Activites

User Research, Concept Development, Visual Design

Key Activites

User Research, Concept Development, Visual Design

Key Activites

User Research, Concept Development, Visual Design

tools

Figma

tools

Figma

tools

Figma

tools

Figma

category

Product Design

category

Product Design

category

Product Design

category

Product Design

.empathize

01

Desk Research

Understand what users say about doing activites in Amman online such as forums, blogs, Reddit and more.

01

Desk Research

Understand what users say about doing activites in Amman online such as forums, blogs, Reddit and more.

01

Desk Research

Understand what users say about doing activites in Amman online such as forums, blogs, Reddit and more.

01

Desk Research

Understand what users say about doing activites in Amman online such as forums, blogs, Reddit and more.

02

User Interviews

Understand how Jordanians feel towards Amman, their journey, goals and pain points.

02

User Interviews

Understand how Jordanians feel towards Amman, their journey, goals and pain points.

02

User Interviews

Understand how Jordanians feel towards Amman, their journey, goals and pain points.

02

User Interviews

Understand how Jordanians feel towards Amman, their journey, goals and pain points.

03

Competitor Analysis

Competitior Research Learn about existing solutions in the market

03

Competitor Analysis

Competitior Research Learn about existing solutions in the market

03

Competitor Analysis

Competitior Research Learn about existing solutions in the market

03

Competitor Analysis

Competitior Research Learn about existing solutions in the market

.insight

Amman offers plenty to do, yet poor visibility, high costs, and mismatched experiences make it challenging for locals to find activities that suit their mood or interests. Planning hangouts can drain the excitement, while tourist-focused options create a sense of disconnection.

.define

Design a way for Amman’s youth to easily discover and plan experiences that match their moods and interests so exploring the city feels effortless, personal, and worth repeating.

.ideate

Entrepreneurs engaging in a lively discussion during a Bizz Buzz networking event.

02

A user shares valuable insights and experiences with fellow entrepreneurs through Bizz Buzz's industry-specific groups.

03

Bizz Buzz's advanced matchmaking algorithms help entrepreneurs discover potential collaborators based on their specific needs and expertise.

see also