HangoutJO
Role
Product Designer
Key activites
User Research
Ideation & Concept
Interaction Design
Visual Design
Designed for
Product Design Fellowship 2021
As part of a 120-hour Product Design Fellowship, I developed and presented a personal project that followed the Design Thinking process from start to finish.
Problem
Locals in Amman feel disconnected from city life due to limited visibility of events, poor planning tools, and a mismatch between their personal preferences and what is promoted.
Solution
A mood + interest-based mobile app that makes it easier for locals to find fun things to do, plan outings with friends, and uncover hidden gems around the city.
Impact
The solution re-engages locals with their city, reduces planning stress, and makes exploring Amman feel exciting, effortless, and meaningful.
Takeaways
Talking to real users reshaped my assumptions; boredom wasn’t the issue, it was how people connect to the city.
Hypothesis
Many young people in Amman feel that the city is boring, lacking engaging activities and social spaces where they can truly connect with others. This sense of monotony affects their mental well-being, their feeling of belonging, and their motivation to stay and build a life in the city.
Research Methods
Desk Research
Understand what users say about doing activites in Amman online such as forums, blogs, Reddit and more.
User Interviews
Understand how Jordanians feel towards Amman, their journey, goals and pain points.
Competitior Research
Learn about existing solutions in the market
Insight
The city isn’t actually boring. Amman is full of places to go and things to do.
However, people still feel disconnected because it’s challenging to plan something that suits them. Limited visibility of events, poor planning tools, high costs, and experiences that rarely match their interests make it difficult to engage with the city.
Opportunity
Design a way for young people (ages 18 - 30) living in Amman to easily discover and plan activities that match their interests, so they can feel more connected to the city and excited about experiencing it.
Ideation
HMW help users discover activities that match their mood and interests?
Match
A swipe interaction & mood assessment that lets users match with activity suggestions tailored to their current mood and preferences.
HMW make planning hangouts/activities with friends easy?
Hangouts
A group planning tool where users can create hangouts, invite friends, vote on options, and receive reminders, all in one place.
HMW might we help users explore hidden gems in Amman to connect?
Journeys
A gamified scavenger hunt that encourages locals to engage with hidden gems across the city, unlocking rewards through QR code checkpoints.
Bringing the community
I took the concept out to the streets to test it with locals. The reactions were really positive.
Many said that matching with places and doing a scavenger hunt would help them see Amman in a new way and feel more connected to it.